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SelfMart to take the high street by storm!

I was very happy when a well known internet site contacted us about our new Self Mart stores; I was of course more than happy to share the information with them, article in full for you to read below…


High street stores are being heavily affected by the rise in use of internet shopping and it is becoming apparent that the main retail stores that are surviving this expansion are the Discount Stores.

We all know the current leading UK discount stores are Wilkinsons, Primark, TK Max and TG Hughes and of course the American Giant WalMart but creeping in at the wings is a discount store with a difference in the form of SelfMart.

SelfMart is a retail spin off from Mr Selfs International Trading Company, Self Trading, a company which purchases products at low prices and on some occasion’s prices that are lower than the manufacturers cost.

With the launch of the first SelfMart store well under his belt, managing director Daryl Self takes time out from his busy schedule to tell us all about the differences between his stores and the other discount retailers and his future plans.

“My discount store concept is a mixture of all the UKs leading discount stores with a twist, high quality products at low low prices!

It became obvious to me that the next step for Self Trading was to hit the high street with its high quality low priced items, Self Trading allows me to buy products at low prices and sell wholesale to other traders, such as market stall holders and Ebayers and with the opening of the SelfMart stores I am now able to sell direct to the consumers on the high street.”

Self Trading are able to buy their products at reduced prices due to others losses be it incorrect order levels, last season and even current seasons stock through shop clearances, liquidation, bankruptcy and overstocks, from all walks of life, wholesalers, high street retailers, well known designer brands and many more.

Mr Self explains “that with the correct buying team at the Self Trading Head office, there will be enough of a continuity of lines to supply the SelfMart stores for them to remain different and interesting to new and returning customers at all times”.

As a successful business man this newest venture for the Self Group has been privately funded by Mr Self and he proclaims that with the sure fired business concept for SelfMart there may be no need to even look for any outside finance.

And what of Mr Selfs plans for the future? “It is my aim that in the next five years there will be a SelfMart store on every high street in the country with a flagship store of 20,000 square foot, and with my business experience in franchising, I aim to be able to provide others with a business opportunity, to allow them, the franchisees, the freedom of their own business with corporate support and a recognisable brand name, SelfMart,.”

Mr Self continued to explain that with SelfMart stores purchasing their products direct from Self Trading at favourable prices, it enables the stores to sell at a discounted price, keeping the ever price conscious consumer happy and still maximising their profits.

With Mr Selfs enthusiasm, energy and overall business experience and of course the support of his hardworking, dedicated team members it all sounds like a recipe for success.

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Self Mart – Great Success

With the first Self Mart store open and operationally for one week we are being proved that the business concept works and I can’t wait to get the ball rolling on the other stores!

Opening the shop is a first for me and it was another first that I allowed the store to open in my absence, all of my staff were happy about this as it enabled them to cover up any f&^* ups that were made!
With a planned opening date of Monday 11 June, it was decided to do a test run for a couple of hours on the Saturday afternoon, as the store was ready to go, the all new singing and dancing till systems worked and people came in through the doors for the two hours that were open and spent their money!
The doors were then closed to get the store ready for the official opening on Monday morning!

Monday the doors were opened to the eagerly awaiting public and it proved to be a nice steady day, the store is taking the kind of money that I was expecting, and that is just with only half of the retail sales space maximised, we have room in the store for at least 50% more stock.

We have the right amount of footfall coming into the store what we need to work on is the number of customers that are leaving with a purchase, at the moment we have approximately 1 in 10 people leaving the store with a purchase and once we get a larger range of stock we can improve these figures to 4 in 10, making profits phenomenal, proving that the concept works and making us different from all the other stores in the centre!

I am very pleased so far and with more customers coming in through the door than there is spending this is something that we can work on, I don’t have to drag them in!

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Tax Man – Again

I am swimming in my pool with my son and thinking about the tax man, I cannot relax and enjoy quality time with my son without stressing out about the tax man!
The latest issue that I have with the tax man is that I decided to spread my self assessment payments over a period of six months, as I have been paying on the nail for over 6 years and have never been rewarded. For those of you not aware of Self Assessment tax payments, these are actually payments on account for money that they think you are going to be earning over the next tax year! So as it’s in advance what’s the problem in spreading these payments out, enabling me to have reserve funds for potential business deals.
Post dated cheques were sent of which they cashed one and returned the others. I then received a telephone call from some little jumped up tea boy at the tax office who told me that without filling in a hardship form split payments were not acceptable, he then had the audacity to tell me that it was his money that I was playing with, well, as you can imagine I blew, a f$%^ing hardship form, who do they think they are talking to!?
The matter has now gone to the courts, with me still feeding the tax office the monthly payments that they sent back. It is costing me over £100k per year with book keepers, accountants and advisors to tell me how much I owe the tax man, so in the long run I would be better off giving the tax man my accounts in a biscuit tin and letting them work out how much I owe them.
It has been worked out that over the past four years I have had the pleasure of paying my not so silent partner, the tax man over £1 Million!!!!!! And they are still on my case…
They wonder why people end up disappearing with the big one?!
Perhaps one day they will wind me up so much that … poof….. I am gone.
They have had a good screw from me over the years, why can’t they give me a break?
And as for my other silent partners the VAT man and NI, I’ll leave that for another day, I am now going to enjoy the rest of my evening in the pool with my son!

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The Selfys Wedding Celebration!

Daryl SelfThe Selfys Wedding Celebration
Sat 23 June 2007 7.30 pm till late….
Venue: My Crib, no sorry, our Crib!

This information is for our friends and family who are lucky enough to be invited to our elaborate Caribbean themed celebration.
On arrival you will be greeted with Champagne and Canapés and Rum cocktails, throughout the evening you will be entertained by live music, DJ and a close up magician, there will be Caribbean food to delight all tastes, and spoil yourselves with the chocolate fountains!
Throughout the evening there will be a DVD running of the actual wedding ceremony held in the Caribbean, along with many games and amusements!
And for the hard core partiers amongst us, the pool will be open in the late hours, so don’t forget to bring your trunks!
We have finally prepared a wedding gift list, as listed below, it of course starts with a F430 Ferrari, Phantom or an 80ft Sunseeker Predator, but for those of you that can’t afford to contribute to the main presents then a lighter list is provided!
We are sure that you will all have a great time at Selfys Crib!

Wedding List – Beales
Please contact our Bridal Consultant on 01202 405200.

Product Make Design/Colour Code
Quantity
Price
5 Pc Saucepan Set Stellar 5000 EAN 385247
1
£130.00
Dinner Plate Villeroy & Boch New Wave 102522619
8
£19.95
Tea Plate Villeroy & Boch New Wave 1025251319
8
£10.95
Rimmed Bowl Villeroy & Boch New Wave 1025252709
8
£19.95
Soup/Cereal Bowl Villeroy & Boch New Wave 102519099
8
£14.50
Covered Veg Dish Villeroy & Boch New Wave 1025253070
1
£129.00
Salad Bowl Sm Villeroy & Boch New Wave 1025253330
2
£36.50
Salad Bowl LG Villeroy & Boch New Wave 102525330
1
£41.50
Grill Plate Lg Villeroy & Boch New Wave 1025252856
1
£42.95
Move 1 Dishes Villeroy & Boch New Wave 102553890
2
£21.95
Move 2 Dishes Villeroy & Boch New Wave 1025253891
2
£10.95
Dip Bowl Villeroy & Boch New Wave 1025253932
2
£7.50
Mugs Caffe Villeroy & Boch New Wave 1024849651
8
£12.50
Capacinno Caffe Villeroy & Boch New Wave 1024841330
6
£12.50
Large Party Plates Villeroy & Boch New Wave 1024842830
8
£12.50
Cafe Macchito Villeroy & Boch New Wave 1024847985
6
£12.50
Cutlery Villeroy & Boch New Wave 1263389183
1
£350.00
Spoons Caffe Villeroy & Boch New Wave 1457140160
4
£8.95
White Wine Crystal Villeroy & Boch Casara Black 1172220023
8
£15.50
Champagne Flute Villeroy & Boch Casara Black 1172220013
8
£15.50
Tumblers Villeroy & Boch Casara Black 1172220113
8
£10.50
Bath Towels Christy Renaissance White EAN 096173
4
£23.00
Bathsheet Christy Renaissance White EAN 096184
4
£33.00
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Just briefly…

I haven’t put much on here lately I have been so wrapped up in everyday life and business that I just haven’t had the time. My last entry being my wedding, since then I have been spending time in Spain, finally finishing off the building work in my apartment, so that now I can actually enjoy the time that I spend there, rather than working, again.
My first Self Mart store is now well underway, with leases signed, shop fittings arriving and the doors due to open in the next couple of weeks! I know that this is going to be a successful concept and it will prove itself in the next year, enabling me to open another two stores this year, and then next year being able to franchise them out nationally! I still believe that this concept has got plenty of potential and is going to be a success!
Generally business is ok, and we are managing to keep our heads above water, I am hoping for a few big deals with the trading this year, to get us into earning big money again.
One of the most difficult things in life is getting your wealth and then maintaining it, there are always good times and bad times.
It feels like there are always people trying to take money from me, if it’s not the tax man it’s my kids, and if it’s not my kids, it’s my friends. Yet again last week, I had to help my friends out with money, to prevent them from getting a substantial proportion of their real estate portfolio being re-possessed! That’s not all, if it’s not all the above, it will be paying for mistakes that you have made, fines and penalties….the list just goes on….
I will keep you updated to all the adventures that go on within the Self Group and try not to bore you all too much with the boring mundane day to day business.
So long…..

And more on the house in Miami, coming soon!

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Back from Antigua in the working world a married man

Antigua was the best place to choose to get married, with friends and family around me in such in a beautiful place.

My eldest son had the pleasure of walking my beautiful bride down the aisle, well the jetty, with my two beautiful daughters as her bridesmaids.

I was so proud of my whole family, and with little Louis enjoying the day even more as it was his fourth birthday!

Daryl Self

The whole experience is one never to forget, and it all went perfectly, 5* accommodation, 5* Wedding and a 5* Bride!

The only negative of the whole thing is that I am now a couple of million worse off, having now halved my wealth with my wife!

I love my family very much and am very proud to now say that I am a married man; this has given me more drive and inspiration to better myself and to reach the top of the financial ladder.

Daryl Self

For all our friends, family, acquaintances and people that just want to have a look view the whole Antigua Experience click here.

We are still progressing with the opening of our first Self Mart store, with the aim to open three stores by the end of this year, with the plan to franchise this concept in the New Year. I am still sure in myself that this is a concept that is bound to make a great success.

I have begun a new project this week, and by far this is not a new concept but I know that with the right team, which I have we can be the best…

Self Property Rental, a worldwide property rental site for holiday homes across the world, rent direct from the owner. Watch this space!

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The pressure is always on…

The pressure is always on being a business man, particularly if you want to fly straight.

There is so much unnecessary correspondence and administration that has to be done, from following the ever changing government regulations, keeping insurances up together, health and safety, legal correspondence the list just goes on and on….

The latest incident at the Self Group is a legal matter, yet again more time and effort involved in unnecessary correspondence. I don’t mind fighting the battle when it is us at fault, however in this instance we have nothing to do with, so now we are trying to keep Self Trading out of the frame where someone else has placed us. And of course the ever running scenario of the tax man wanting money from me, not only are they now trying to take me to court, but for money that I do not owe them, figures are completely wrong and it just goes on…..

I am still excited about the wholesale trading, and we are continuously growing, I am also looking at buying from the States, I have been able to buy some dollars at one of the best rates for years, enabling me to buy clearout stock from the states, where it is a multi billion dollar industry, import it into the UK and still sell at knock down prices for the UK consumers, I can’t go wrong!

It has been decided to put back the opening of the Self Mart stores, until after I return from Antigua, (a married man!) I am looking forward to rolling out these stores, and franchising them, I am sure that this is going to be a great success, not only for me but for everyone else that gets involved!!

The weather has been great and thankfully my swimming pool was completed just in time to enjoy this fantastic weather, I get up in the morning and can have a nice early morning swim in 85 degrees, it can’t get better than that!?

Daryl SelfI intend to treat myself this summer, with the purchase of a Ferrari F430 Spider, I was a little unsure until a good friend of mine let me borrow his for the week. This has definitely swayed my decision, I am having one! It has caused me some amusement borrowing my friends, as his number plate reads 1WB, people seeing me around town, have commented on the plate meaning “wide boy”, it made me laugh!

Daryl SelfSo much happens on a day to day basis, that I am having trouble finding the time to keep my blog updated as much as I would like, and I will be talking more about business in the future.

That’s it for now, stay tuned folks!

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The Pressure is on at the Self Group

Daryl Self
It is all hands on deck at the moment in the Self Group and the pressure is on.
We are opening up our first unique Self Mart discount store this month and my intention is to roll out another ten within the company over the next five years.
In addition to this 100 stores nationwide through franchises.
The concept of discount stores I have analysed for many years and the formula that we are using is a recipe for success!

The top three discount stores in the UK are TJ Hughes, Wilkinsons and Primark.

My discount store concept is a mixture of all the above stores, but with a difference.
I will continue to buy clearance/bankrupt and surplus items for the Self Mart stores, with many products bought at lower than manufacturers cost, buying in this manner will on occasions enable my customers to also buy at lower than manufacturing costs! This concept will enable me to sell at low prices, attracting the consumers to my store again and again, not only will this attract return customers but also launch a great viral marketing campaign, you cannot go wrong with word of mouth, the cheapest and best advertising around!
Many of the above stores start with the concept of selling clearance/bankrupt and surplus stock but there tends to be a limit of what is offered to you and they can not keep the continuity with different lines that are offered. This is why they start importing goods directly, these products are manufactured at a low cost to enable them to be sold at a low cost, and this of course affects the quality of the end product.

Our intention is to continue to buy clearance/bankrupt and surplus stock under the manufacturing costs, and to expand our wings worldwide to keep the continuity of ever changing stock.
Our stores will offer the customer, on a regular basis, a total changing of aisles, where one day they may have seen stationary and books, photo albums etc and the next the aisle may be replaced with branded perfumes and cosmetics…

Self Trading is rapidly expanding and we are always looking to recruit more ambitious people to the team. People with great ambitions and the drive to make a success of their life are always welcome!! With the opening of the Self Mart stores we will begin to look at recruiting for these, it is non stop in my world!

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Meeting the Bank Manager

I was looking forward to my meeting with our customer relations manager from the bank today, as I told her that I am looking to buy a property for the company, a plan to move the ever expanding company forward into the retail market. It was also a good time to discuss my future growth plans with opening my chain of stores within the next five years.
I have never used the banks for borrowings, due to the rig moral that has always surrounded it, and from talking to various people I have now decided to give it a go.
I am looking to purchase a freehold property in the region of a million pounds, how does it work, and what can the bank offer me?
We got on very well, it is nice to put a face to the voice after a long time, and nice to have an attractive relations manager, but of course she still talks like a manager and the same old rig moral is involved.
It’s not about what you are going to do, your past, your ambition and enthusiasm but what you can secure against your borrowings. I am now in a position in my life where it is not a problem to secure most loans, but this makes me think about today’s young entrepreneurs, where do they go and how do they start?
My meeting with the bank re-iterated for me how difficult it is in today’s’ climate for the young entrepreneur to make a start. Banks are not what they used to be, you could go to the bank with your idea and if they thought it was good they would take the risk with you and share in the success if it was proved to be successful.
Today you go to the bank with your idea, they sit there and listen ,they want you to prepare cash flow forecasts, projections etc, but at the end of the day ,all they are interested in is how you are going to secure that loan, personal guarantees against your assets etc.
A young entrepreneur will have none of this, which is why they are looking to borrow the money in the first place!
I can’t wait for the next ten years, where I plan to be semi retired, I would like to hope that I will be in a position to act as a business angel /venture capitalist. Where I can take time to meet an entrepreneur, listen to their idea, see their enthusiasm and judge that they have the right drive behind them, and make a decision myself as to whether the idea could work and potentially make money.
I would not be interested in how they are going to secure the loan, I want them to be able to succeed and at the same time be able to take a piece of the action!
I would like to be able to contribute to the success of many entrepreneurs, whether it is advice, mentoring or money, lending money against the person and the idea and not assets and what they can secure.
Everybody with the right ideas, enthusiasm, time and effort deserves the chance to succeed!

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Stag Weekend March 2007

Puerto Banus Stag Weekend March 2007

My stag weekend in Spain turned out to be a great success, all of us, a group of 16-20 lads all said that they have had a great time, no incidents of death, arrest injury or alcohol poisoning, bar one arrest at the airport on departure.
Poor Ryan some trouble a few months ago in Spain and he has ended up behind bars, joining us back in the UK shortly.

Going back to the actual weekend….
We all decided that Saturday night would be the big night, but of course as soon as we landed at the airport where the coach was waiting, the right thing to do was to start the weekend as we meant to go on with, a bang!
We stopped at a few bars on the way to the hotel as we couldn’t wait, much to the drivers’ dismay…
Each time we stopped we were getting more wasted, and typically by the time we got to the hotel we were all well on the way to be completely trashed, after a diversion to a wrong hotel (thanks driver), we eventually arrived at our hotel!
Katie of course never left me any booking info for the hotel….and they had the wrong amount of people booked in to the hotel, they had twelve not 16, I then tried to argue this point, but could hardily speak, I managed to get Katie on the phone who confirmed that it was under two names, both under the name of Self, how difficult was that for the hotel! We managed to get our stuff into our rooms and carried on out to Puerto Banus, we called into most bars on the front, and only played up a little bit, not as noisy and rowdy as you would expect but we still managed to consume large amounts of alcohol and stuff……

We then carried on to the early hours of the morning and I think that I managed to keep up with the lads, and crawled home about 6am. I am sure that they tucked me up in bed and carried on, I never realized what a bunch of hard core users and abusers I am actually friends with, I must have been the lightest weight on the whole trip, how embarrassing , bearing in mind that I was the stag!
There was a point when I got up, when they were crashing around in the apartment, that I thought I was going to die.
I got paranoid thinking, “who out of them would know the right number to ring”, in my state I got out my Spanish helicopter medical card, and as I went round each person trying to give them the card to help me, I am sure that they thought I was giving it to them for something else! I stayed with them in the apartments lounge for another hour, as I was convinced that I was dying, then I realized that maybe I am not and went back to bed, leaving the animals to carry on!

We rose from our pits at about mid-day on Saturday and made for a good brekkie, as it was such a beautiful day it was decided to spend the afternoon drinking in the beach bars.
Weather was good so out came the cocktails, and other combinations of alcohol, it was the start of a great afternoon.


Then came out the Stags Dare, the Borat Suit, which I had been threatened with prior to our arrival in Spain, but didn’t really think would happen, how wrong could I have been!

After arguing the point for what felt like forever, I decided that by doing this I would be getting off quite lightly, James had promised me that this is all I would have to do.
The atmosphere was good and not that many people about so off came my clothes and on went the Borat suit, to everyone’s delight!

All I had to do was walk down the beach and dip my toes in the water….so down the beach I walk in the fluorescent green Borat suit to much laughing and jeering from the many spectators in the restaurants that I had to walk passed to get to the sea!

On dipping my toes in the water I walked back to the bar to find that surprise, surprise everyone had left! All I had with me was my phone; I couldn’t walk back to the hotel like this, having to explain to everybody why I was dressed like this…
Fortunately for me another friend of mine was on the beach, I managed to get a towel and a t-shirt to save my modesty!
The rest of the groups were waiting round the corner in fits of laughter, extremely satisfied that I had completed my most embarrassing dare!
More drinks in the bar, followed by a few of us having a siesta, with the hard core going on through.

Saturday evening started with a meal and then carried on to various bars, Linekars, Seven, and many others….
This carried on to about 3-4 am, again the hardcore were just banging away with the drinks, and I again managed to slope of without most of them noticing and be tucked up
in bed for about 4am, unfortunately those that had gone through the night came back to the hotel, like a herd of elephants and carried on drinking, don’t these guys ever need to rest?!!
I was almost rising as they were winding down to sleep!
The festivities carried on Sunday, and I managed to last through until midnight, I was worn out, they all came back Monday am, by this stage was very embarrassed at my lack of hard core drinking ability, mind you I am at least ten years older than most of them!
I think that some of them only had a few hours sleep the whole weekend; everyone has said what a great time they had, I have thanked James, my best man personally and he put a great show on, there was no fall outs, arguments fights etc, it really was a great one….

No arrests…until departure at the airport….and an unpaid fine turned up to haunt Ryan!!

Pictures of the weekend to view for those select few…..you know who you are!

Thanks to everyone that came, thank god I only have to have the one stag night!!!

If you want to see the UNCUT gallery! Click Here
Boys On Tour Puerto Banus – March 2007

Mr Daryl Self as you’ve never seen him before, and probably never again unless he does decide to come out of the closet.

These photographs were taken at lunchtime where Daryl was made to walk to the sea and back whilst we ran away with his clothes, not a pleasant sight seeing a black man in a Borat suit running after us with his bollocks hanging out. We were all part pissed at this stage and the whole thing became alot messy as the day/night went on.

I’d like to say a big thanks to Daryl for getting married and having a stag weekend and Bronson for organising the event and my new friends Hoff, Mole, Walnut, Baldy, Paint, Drewzy, Handoff, Westy and Nigel, oh fuck wrong name 10 euros and a shot for me

One fantastic weekend

Marshy

Dog Found!
Any one loose a dog in Puerto Banus think we have found one, not the bloke on the right that’s my mate Gary….