Wow! What a week, hectic but very exciting! The Self Temptation team and I have been working like crazy to keep up with all of our online orders. The team has all been pitching in to get everything out on time! I am very pleased at the success of the recent online launch. In fact our online store has taken off so well I can now reveal that Self Temptation are set to go to the high street in May this year!
I have made the decision to roll out to the high street due to the online success of Self Temptation. People want Victoria’s Secret quality at Primark prices, which is exactly what the Self Temptation brand is all about. There really is a demand for luxury lingerie at affordable prices. Currently many high streets offer expensive lingerie chains such as; La Senza, Ann Summers and Boux Avenue, all with high price points. We feel that Self Temptation will appeal to a much wider customer base, offering lingerie, sexy fancy dress, false eyelashes, a range of shoes and for the more risqué customer the store will offer a section of adult toys.
I feel that Self Temptation is very different to these other lingerie chain stores, as the design and quality is of such a high standard, beautiful packaging, all at fantastic low prices. This is the perfect time in the current economic climate to offer Self Temptation to the high street. People don’t want to be spending a fortune on lingerie, the customer wants a luxury treat without breaking the bank, and this is exactly what Self Temptation are offering, online and now soon to be on the high street.
I can reveal that the first store will open in Bournemouth, local to the Self Temptation Head Office, the store will be situated on the main high street, and will be launching in May. The design of the store is currently being developed and will be revealed to the public on the launch date.
I intend to roll out further stores across the whole of the UK within a short space of time, after the success of the first store, but for now, the rest of the UK can order online or visit our flagship store in Bournemouth. I also have plans to bring the Self Temptation Tour to a high street near you; the tour will be a pop-up marquee and will tour cities and towns over the UK. I will keep you posted on the Self Temptation twitter and facebook pages for updates and previews of the store.
Here’s a preview at the Self Temptation Tour Marquee.
Don’t forget for now to buy online at Self Temptation.com.